Not only have many of our own employees served our country here or overseas, we also appreciate our customers who have given their time to protect and serve our communities and our country.

Whether you’re U.S. military, an emergency first responder, EMT, firefighter, police officer or veteran - we want to say thank you for your service.

What is the discount?

• 10% off your entire purchase
• Applicable to all sale or clearance priced items

Who is eligible?

All U.S. Military, Emergency First Responder, EMT, firefighter, police officer or veteran.

How can I get the discount?

Simply present your valid military ID/government issued badge.

Are there any exclusions?

• Cannot be combined with other offers.
• Cannot be applied toward special orders, event registrations gift cards or previous purchases.
• Cannot be applied or used in conjunction with the Sun & Ski Cash Earning Period or Partner/Holiday Card discounts.
• Cannot be applied toward drones, Cannondale, Santa Cruz and GoPro cameras and accessories.

Can I use this discount online?

For online purchases please call Customer Service at 866-786-3869

Our thanks will never expire, just like your patriotism.

*Cannot be combined with other offers. Not valid on previous purchases, gift cards or event registrations. Excludes special orders. 10% off regular price bikes and GoPro. Excludes Cannondale and Santa Cruz. Cannot be used for IKON Passes.

To Our Own Heroes - Thank You

We especially thank our own employees for their service to our country. It is because of your bravery, hard work and dedication that we have the freedoms we hold dear today.