Mission & Values - Sun & Ski Sports

Our Mission

PEAK PERFORMANCE in our workplace and quality of our products.
INCLUSIVE & DIVERSE forward thinking.
COMMITMENT to being ready to serve our customers with a caring attitude when they need us to go the extra mile.
INTEGRITY by building relationships on our actions and communication: what to say, when to say it, and how it’s said.

Multiple bikers standing in front of Sun and Ski Sports banner.

EXPERIENCE through exclusive opportunities to gain first-hand knowledge on how products perform in the environments they were built to thrive in.
CONNECT any of our 350+ innovative brands to people who’ll grow their first-hand knowledge about expected performance.
ADVENTURE to where your passions live. It shouldn’t be intimidating or hard to prepare for an adventure.

A person standing in front of an audience giving a presentation.