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Cowboy Core & Coastal Cowgirl: Summer’s Western Fashion Trend, Explained

July 13, 2026 by
Cowboy Core & Coastal Cowgirl: Summer’s Western Fashion Trend, Explained

The sun is shining and temperatures are rising, and we think there’s no better time to give your summer wardrobe a refresh. This summer, we’re loving the “cowboy core” fashion trend that’s been steadily taking over with its timeless, Western-inspired aesthetic. Between breezy dresses and pearl snap-button shirts, the cowboy core look strikes the perfect balance between rustic and refined, allowing you to wear your Western fit to everything from a country concert or rodeo to a daytime picnic on the lake to a dinner out in town with friends.. 

There’s no doubt that Sun & Ski Sports has you covered on all the outdoor sports gear you could ever need, but we’ve got a little (or a lot) of cowboy core and coastal cowgirl apparel and accessories for you to stock up on as well. We are based in Texas, after all, so the cowboy culture certainly hits close to home. We’ve rounded up some of our favorite Western-inspired looks for both men and women, so whether you already consider yourself a veteran of this aesthetic or are looking to expand your style, there’s no better place to fill your closet this summer.


Table of Contents

What Is Cowboy Core? The Aesthetic Explained
Western Outfit Ideas for Women
Western Outfit Idea for Men 
Embracing the Cowboy Core Trend

What Is Cowboy Core? The Aesthetic Explained

Though celebrities like Beyonce and Taylor Swift, as well as the TV show Yellowstone, can be credited for bringing the Cowboy Core aesthetic back into contemporary fashion, these looks have a history all their own. From Texas to the American West, Western fashion was born of the rugged lifestyle that called for apparel like durable but breathable cotton shirts, brimmed hats, and, of course, boots. 

These Western pieces are known for their craftsmanship and detail, while still maintaining an overall casual and effortless look. The charm can be found in everything from intricate stitching to pearl snap buttons, or even within the more kitschy cowboy illustrations on informal pieces like graphic t-shirts and snapback hats. The look is relaxed but tailored, and we really can’t imagine anything being more appropriate for summer. 

From Sendero to Billabong, Ferrell to Blundstone, many brands you can shop at Sun & Ski Sports deliver on the Western look. Whether you lean toward the rugged cowboy core look or the softer, beachier coastal cowgirl take on the trend, there’s a Western style here for you.

Western Outfit Ideas for Women

For women, the Western look is the perfect combination of feminine and rustic. What other aesthetic pairs a floral dress with rugged boots as well as cowboy core does? Below you’ll find western outfit ideas for women, from long sleeve shirts with overlapping yokes to straw cowboy hats to keep you protected from the sun.. These dresses and shirts are loose and flowy, but never sloppy looking. Comfort is a top priority, as is practicality. So whether you’re going fishing or hitting the town, these pieces will do wonders in having you both looking and feeling good.

Women’s Dresses and Skirts

These western dresses and skirts are the heart of any coastal cowgirl outfit.

Sendero Women’s La Dahlia Dress Rip Curl Women’s Oasis Broderie Maxi Skirt Sendero Women’s Puebla Knit Dress

Women’s Tops

Sendero Women’s Confluence Tech Long Sleeve Button Down Shirt KUHL Women’s Liliana Short Sleeve Top Sendero Women’s High Stepper Boxy Short Sleeve T-Shirt

Women’s Boots and Accessories

Billabong Women’s Take It West Straw Hat Blundstone Women’s Originals High-Top Leather Chelsea Boots Wallaroo Women’s Tahiti Cowboy Hat

Western Outfit Ideas for Men

When it comes to Western fashion for men, it’s all about style that doesn’t look like it’s trying too hard. None of these shirts are even remotely close to basic or boring looking, and yet they still don’t come across as flashy. How’s that possible? Ask a cowboy! Here we have our favorite men’s western shirts, both short and long sleeve button up and pearl snap shirts, as well as even more casual picks like graphic t-shirts for when you really want to kick-back. The shirts are lightweight and breathable, making them perfect for all summer activities.

Men’s Button Up and Snap Shirts

Howler Brothers Men’s Open Country Tech Snap-Up Shirt Ferrell Men’s The Edward – Short Sleeve Snap Shirt Patagonia Men’s Go To Western Short Sleeve Button up Shirt Howler Brothers Men’s Gaucho Long Sleeve Snapshirt Howler Brothers Men’s H Bar B Tech Long Sleeve Button Down Shirt

Men’s Graphic T-Shirts, Boots, and Accessories

Sendero Men’s Train Waitin’ Short Sleeve T-Shirt Seager Los Rios Canvas Snapback Hat Blundstone Men’s Originals Suede Chelsea Boots

Embracing the Cowboy Core Trend

Whether your closet is in need of a touch of Western flair or you already can’t get enough of this aesthetic and simply want more, there are plenty of stylish Western outfit ideas to shop this summer at Sun & Ski Sports. We love how versatile the cowboy core fashion trend is, suiting people of all lifestyles in a perfectly effortless way. These pieces can be worn day or night, outside or inside, and, in our opinion, it doesn’t get more summer-appropriate than that.

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About the Author, Sydney Fogel

Hi, I’m Sydney! I’m a writer and editor living in San Francisco. After attending college and kicking off my career in Boston, I made my way back to the Bay Area, where I grew up. When I’m not working, you can find me enjoying everything my beautiful area has to offer, from spending time at the beach (I live just a few blocks away!) to climbing those San Francisco hills to check out the latest restaurant. I’m also super into working out and have been dancing my entire life. Feel free to reach out at sfogel11@gmail.com