At Sun & Ski Sports, we’re committed to being the very best at what we do, and to delivering exceptional outcomes for every client. That’s why we’re so thrilled to have been named a finalist in the 2022 Acquia Engage Awards. It’s proof positive that we’re on track toward our goals.
Every year, the Acquia Engage Awards celebrate the very best work done using the Acquia platform and Acquia products. The awards showcase organizations that have gone above and beyond to create the world’s most ambitious digital projects.
This year’s Engage Awards drew a record number of submissions, with over 120 entries, spanning a variety of industries and regions. Contenders submit entries for a specific award in one of three categories. Sun & Ski Sports submitted an entry for the “Most Powerful Customer Outcome” award in the “Doers” category.
A panel of distinguished judges with trusted expertise in DXP and digital marketing carefully reviews every Engage Award submission, evaluating them across 4 criteria: on functionality, integration, performance, and overall user experience. The judges select just three finalists per category.
Our submission told the story of how Acquia’s CDP allowed us to utilize a customer’s in-store purchase info to determine whether a direct mail piece would be relevant to a customer. If the in-store purchase info was relevant to the customer’s interests, we’d use their email engagement to refine what ads they were shown on social media. Since customers seek specific, helpful information in order to make informed buying decisions, our goal avoid inundating them with irrelevant information. This resulted in more customers getting the information they wanted, and fewer receiving the information they didn’t.
Of course, we think this is a big deal. But you don’t have to take our word for it. As Mike Sullivan, President and CEO of Acquia explains, “Every year, we see higher levels of innovation, creativity, and dedication in Engage Awards submissions. Our 2022 finalists are truly our most outstanding yet. Being named a finalist is an incredible accomplishment, and every organization represented on the list is truly among the very best at what they do.”
We’re proud of everyone at Sun & Ski Sports for their hard work and their accomplishments. Being named an Engage Awards finalist is welcomed recognition. While we can’t predict whether we’ll make the winners’ list or not, we can say that it truly is an honor to be nominated.