The YETI Hopper® M30 Soft Cooler has a re-engineered opening to offer a wide mouth for easy loading and unloading. It has a DryHide™ shell that is made from a high-density fabric that resists mildew, punctures, and UV rays while its ColdCell™ insulation offers impressive cold-holding capabilities, helping keep your frosty goods ice cold. The Hopper® M30 is designed with a leakproof liner and a HitchPoint™ grid to easily attach pretty much anything. This soft cooler closes almost on its own with YETI's HydroShield™ Technology, which is a strip of ultra-strong magnets, then is secured with two Quick-Release Buckles to ensure it can withstand being tossed around. The YETI Hopper® M30 Soft Cooler will become your favorite cooler ever!