SmartWool was born with comfort in mind. Their founders were New England ski instructors struggling to keep their feet warm. After trying a variety of materials, they rediscovered an age-old classic: wool. SmartWool has developed a process to make wool soft and easy to care for. Today, there is no better choice for ski socks and snowboard socks to keep feet comfortable on the slopes. Now, SmartWool is available in many other apparel lines including wool sweaters, beanies, base layer or thermals, and yes... even cycling apparel and socks.
